Known for fashionable finds at affordable prices, popular retailer LOFT ushered in the holiday season Tuesday night (November 16) with a festive event at their newly re-opened concept store in Tustin, California. In partnership with ELLE Magazine, LOFT welcomed eager shoppers who scooped up party-perfect holiday wardrobe staples. The LOFT "Allover Sequin Tee" = fashionably festive.
Tis the holiday of giving and 15% of the proceeds generated from the event were donated to St. Jude’s Children’s Hospital. Guests were also treated to a performance by the L.A. Ladies Choir, featuring a who’s who of LA artists such as singer/songwriter Becky Stark of Lavender Diamond and model Frankie Rayder, one of the faces of LOFT’s Holiday ad campaign.
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